SINCE 1973

we produce high quality outdoor fashion & equipment
for mountaineering enthusiasts

SINCE 1973

we produce high quality outdoor fashion & equipment
for mountaineering enthusiasts

NORTHLAND – HOW IT ALL STARTED

On the peak of the world’s coldest mountain, the Mt. McKinley, in 6.193 m above sea level, NORTHLAND PROFESSIONAL is founded in 1973 by Gerwalt Pichler. His passion for extreme mountain climbing is inherited. As a teen he climbed wildest and most difficult peaks.

As engineer in an international company he decided at the age of 40 to drop out of the previous working life and dedicate himself to his big passion: extreme mountaineering. He organized professional expeditions to the most beautiful mountains all over the world. At this time he was seen as a pioneer as no one before had organized such expeditions in the 60s.

The poor and less functional equipment of the participants from his expeditions forced him to develope more professional
clothing and equipment for his expeditions.┬áThe equipment for the Mt. McKinley expedition was already designed by himself. The milestone was set – Northland was born.

The inspiration for the brand’s name came from New Zealands northern tip – NORTHLAND, the ideal outdoor paradise for numerous sportive activities: climbing, hiking, sailing, skiing, biking etc. Gerwalt Pichler had visited this country many a time as a teen and the enthusiasm for New Zealand has stayed until today. Meanwhile NORTHLAND PROFESSIONAL is represented as an all-in provider of sports- and fashion specialized shops across the globe in 43 countries. Shop-in-shop concepts and franchise chains are launched globally.

NORTHLAND – HOW IT ALL STARTED

On the peak of the world’s coldest mountain, the Mt. McKinley, in 6.193 m above sea level, NORTHLAND PROFESSIONAL is founded in 1973 by Gerwalt Pichler. His passion for extreme mountain climbing is inherited. As a teen he climbed wildest and most difficult peaks.

As engineer in an international company he decided at the age of 40 to drop out of the previous working life and dedicate himself to his big passion: extreme mountaineering. He organized professional expeditions to the most beautiful mountains all over the world. At this time he was seen as a pioneer as no one before had organized such expeditions in the 60s.

The poor and less functional equipment of the participants from his expeditions forced him to develope more professional
clothing and equipment for his expeditions. The equipment for the Mt. McKinley expedition was already designed by himself. The milestone was set – Northland was born.

The inspiration for the brand’s name came from New Zealands northern tip – NORTHLAND, the ideal outdoor paradise for numerous sportive activities: climbing, hiking, sailing, skiing, biking etc. Gerwalt Pichler had visited this country many a time as a teen and the enthusiasm for New Zealand has stayed until today. Meanwhile NORTHLAND PROFESSIONAL is represented as an all-in provider of sports- and fashion specialized shops across the globe in 43 countries. Shop-in-shop concepts and franchise chains are launched globally.

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Are you interested in learning more about us?

Here you can download our complete company history in English and additional photographs

COMPLETE HISTORY